Nature�s Variety Issues Nationwide Voluntary Recall On Raw Frozen Chicken Diets With A "Best If Used By" Date Of 11/10/10



FOR IMMEDIATE RELEASE � February 11, 2010 � Nature�s Variety has initiated a voluntary recall of their Chicken Formula Raw Frozen Diet for dogs and cats with a "Best If Used By" date of 11/10/10 because these products may be contaminated with Salmonella. The only products affected are limited to chicken medallions, patties, and chubs with a "Best If Used By" date of 11/10/10. No other Nature�s Variety products are affected.


The affected products are limited to the Nature�s Variety Chicken Formula Raw Frozen Diet packaged in the following forms:

• 3 lb chicken medallions (UPC# 7 69949 60130 2) with a "Best If Used By" date of 11/10/10
• 6 lb chicken patties (UPC# 7 69949 60120 3) with a "Best If Used By" date of 11/10/10
• 2 lb chicken chubs (UPC# 7 69949 60121 0) with a "Best If Used By" date of 11/10/10

The �Best If Used By� date is located on the back of the package above the safe handling instructions. The affected product was distributed through retail stores and internet sales in the United States, and in limited distribution in Canada.

If you are a consumer and have purchased one of the affected products, please return the unopened product to your retailer for a full refund or replacement. If your package has been opened, please dispose of the raw food in a safe manner by securing it in a covered trash receptacle. Then, bring your receipt (or the empty package in a sealed bag) to your local retailer for a full refund or replacement.

Nature�s Variety became aware of a potential problem after receiving a consumer complaint. Subsequent testing indicated that the lot code related to the consumer complaint tested negative for Salmonella. However, additional subsequent testing found the "Best If Used By" date of 11/10/10 to be contaminated with Salmonella.

No pet or human illnesses have been reported to date in connection with this lot code.
Reed Howlett, Nature�s Variety CEO, stated, "Because pet health and safety are our top priority, Nature�s Variety takes every step necessary to ensure the quality and safety of our products. In addition to our industry best manufacturing practices, and in an abundance of caution, all Nature�s Variety raw frozen products now will undergo a �test and hold� period before being released for sale."

Salmonella can affect both humans and animals. Even though no illnesses have been reported, consumers should follow the Safe Handling Guidelines published on the Nature�s Variety package when disposing of the affected product. People handling raw frozen pet foods may become infected with Salmonella, especially if they have not followed the safe handling guidelines set forth by the company.

Healthy people infected with Salmonella may experience some or all of the following symptoms: nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping, or fever. Although rare, Salmonella can result in more serious ailments including arterial infections, endocarditis (inflammation of the lining of the heart), arthritis, muscle pain, eye irritation, or urinary tract symptoms. Consumers exhibiting these signs after having contact with the affected product should contact their health care provider.

Pets with Salmonella infections may become lethargic and have diarrhea or bloody diarrhea, fever, or vomiting. Some pets may experience only a decreased appetite, fever, or abdominal pain. Infected, but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed any of the affected products and is experiencing any of these symptoms, please contact your veterinarian.

Consumers with additional questions can call our dedicated Customer Care line 24 hours a day,
7 days a week at 800-374-3142. Or, consumers can email Nature�s Variety directly by visiting naturesvariety.com1.

__________________
"We can judge the heart of a man by his treatment of animals." ~Immanual Kant~