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gosh, all they had to do was ask the 18 million women that use chocolate for this effect, usually just at a certain point in their cycle.

imo, women have been using it for ages as self medication for PMS. works like a charm.

ST,

The thing I wonder about is why most women seem to prefer milk chocolate, over dark chocolate. The darker the chocolate, the higher the level of polyphenols (generally speaking).

Taste-wise, I prefer milk chocolate. Always have. These days, I go with the darkest possible chocolate - as a middleground between taste and health-benefits. So, I can relate to wanting to have the milk chocolate - for the taste and for the taste-related mood elevation. But, then again, milk chocolate is generally pretty low in polyphenols. And therein lies the mystery.

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I prefer dark chocolate.. always have. So, I don't know about most women.

but, I'm sure the sugar gives a bit of a lift (talking about PMS), as well as the chocolate. And, maybe the milk chocolate does the trick, but perhaps not as well as dark chocolate.

Also.. I know women that can go through a box of chocolates.. which are usually mostly milk chocolate. You probably wouldn't go through a pound of dark chocolate, because a little goes a long way.. and maybe the fact that there is more of this factor in dark chocolate means that you don't have to eat as much.

heck, I don't know... just guessing. but.. I do know there is magic in chocolate for a lot of women.

Hey, maybe it is the aphrodisiac part that is the magic...

I think you're probably right about the quantities of milk vs. dark chocolate that would likely be consumed. The dark is more intense and would therefore be used with more moderation by most.

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